Read Buying Gay: How Physique Entrepreneurs Sparked a Movement by David K. Johnson Online

Buying Gay: How Physique Entrepreneurs Sparked a Movement

In 1951, a new type of publication appeared on newsstands--the physique magazine produced by and for gay men. For many men growing up in the 1950s and 1960s, these magazines and their images and illustrations of nearly naked men, as well as articles, letters from readers, and advertisements, served as an initiation into gay culture. The publishers behind them were part of a wider world of "physique entrepreneurs" men as well as women who ran photography studios, mail-order catalogs, pen-pal services, book clubs, and niche advertising for gay audiences. Such businesses have often been seen as peripheral to the gay political movement. In this book, David K. Johnson shows how gay commerce was not a byproduct but rather an important catalyst for the gay rights movement.Offering a vivid look into the lives of physique entrepreneurs and their customers, and presenting a wealth of illustrations, Buying Gay explores the connections--and tensions--between the market and the movement. With circu...

Title : Buying Gay: How Physique Entrepreneurs Sparked a Movement
Author :
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ISBN : 9780231189101
Format Type : Hardcover
Number of Pages : 328 pages
Status : Available For Download
Last checked : 21 Minutes ago!

Buying Gay: How Physique Entrepreneurs Sparked a Movement Reviews

  • Kristine

    Buying Gay by David K. Johnson is a free NetGalley ebook that I read in mid-February.

    Paper trade, literature, men’s physique magazines, and their luring, daring, beefcake muscular, even classically Greek and sometimes racially diverse qualities. This book goes over the rise of magazines, publishing houses, and photo studios, as well as specialization of product, subscriptions, and merchandising. Therein, unfortunately, lies the underbelly of police raids, backlash from morality groups, hate mail
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  • Chris

    During the 1950s and 60s, magazines focusing on the male form exploded across the United States, and yet their academic value has mostly been ignored. These magazines, created largely by and for gay men created a “gay market” which ultimately crafted the bones for the broader gay movement. Fortunately and finally, historian David K. Johnson has thrown back the curtain on this period which he has dubbed the Physique Era of gay American history.

    For many, on first examining these publications, it m
    ...more